IT’S IN YOUR HANDS

In the wake of the COVID-19 pandemic, we produced 6 public communication awareness video materials centered on the COVID-19 in line with one of our programs. The aim of this is to educate the general public on the multi-pronged Federal Ministry of Health/W.H.O recommended directives on the prevention of the viral disease and curb further spread. With the support of the John D. and Catherine T. MacArthur Foundation, we were able to translate these videos into four local languages, namely, Hausa, Igbo, Yoruba and Pidgin English.

As a Foundation, we have always utilized social media to disseminate our messages. The COVID-19 skits in English language were widely accepted amongst a large social media audience, and we got requests from some of them to translate the messages into the three major languages in Nigeria. This is to ensure that people who do not understand English language are able to grasp our message and incorporate inclusiveness in our messaging.

We set out to promote the messages on social media using the geo-targeting feature which allows us to promote our messages directly to the locations where the languages are most widely spoken.